Aaron Lopez has come a long way in the Broadcast & Media industry , bringing a wealth of experience and leadership to his new role, as the current CEO of VSN, a leading provider of media and workflow management solutions.
Aaron Lopez has extensive and solid professional experience . Telecommunications Engineer from the Polytechnic University of Catalonia, and with more than fifteen years of experience in the sector. In 2020 he joined VSN , he was appointed COO in 2014 , and from that moment, he became a cornerstone in the international consolidation and growth of the company’s media solutions , for which he was appointed CEO in 2022.
Managing Director of two other group companies
Aaron will now also assume responsibility as Managing Director of two other group companies: Woody Technologies, based in France, and M&I Broadcast Services , based in the Netherlands.
Woody Technologies is a leading provider of content delivery and media processing solutions founded in 2013, is poised to continue to grow and innovate under Aaron’s leadership. His extensive knowledge of the sector and his strategic vision will ensure the continuity of Woody’s commitment to offer flexible and intuitive solutions to his clients.
M&I Broadcast Services, a leading provider of television and radio software solutions founded in 1990, will be able to count on Aaron’s experience and leadership. His appointment as Managing Director will further strengthen M&I Broadcast Services’ position as a trusted provider of advanced solutions tailored to the needs of the industry and support its internationalization efforts.
Woody Technologies
Woody Technologies is a company that specializes in media processing and management solutions for the broadcast and media industry. They provide software solutions that streamline media workflows, automate processes, and enhance efficiency in content production, post-production, and content delivery.
Woody Technologies offers several products that cater to different aspects of media processing and management. Some of their notable solutions include:
- Woody in2it: This product is a media production management platform that helps broadcasters and media companies automate and optimize their content workflows. It offers features such as ingest automation, transcoding, metadata management, and integration with third-party systems.
- Woody Outgest: It is a file-based transcoding and delivery solution that simplifies the process of converting media files into various formats suitable for broadcast, OTT, and web distribution. It supports high-speed transcoding, file transfer, and metadata preservation.
- Woody Social: This solution focuses on social media integration and enables broadcasters to easily share and publish their content on social media platforms. It supports automated publishing, metadata extraction, and real-time monitoring of social media channels.
- Woody Ingest Live: It is a live video ingest solution designed for capturing and recording live events, sports broadcasts, and other real-time content. It offers multi-camera ingest, replay capabilities, and integration with live production systems.
These are just a few examples of the solutions provided by Woody Technologies. Their products are designed to address the evolving needs and challenges of media organizations in managing and processing content effectively.
Aspire Software, the operating arm of Valsoft Corporation
Valsoft Corporation is a software company that specializes in acquiring and developing vertical market software companies. They focus on niche software businesses and provide them with resources and support to help them grow and succeed.
Valsoft Corporation was founded in 2015 and is headquartered in Montreal, Canada. They have a global presence with offices in various locations, including the United States, Europe, and Australia. Valsoft acquires software companies that serve specific industries such as healthcare, finance, construction, hospitality, and more.
The company’s strategy involves acquiring established software businesses and providing them with the necessary resources, expertise, and guidance to enhance their products and services. Valsoft aims to maintain the acquired companies’ existing customer base while fostering innovation and growth within the organization.
Valsoft Corporation has acquired multiple software companies across different industries since its inception, including companies like WipeDrive, XLDent, Statii, and Creative Information Systems. They continue to seek new acquisition opportunities to expand their portfolio and offer specialized software solutions to various vertical markets.
Aaron Lopez weighs in on directing Aspire Software’s Broadcast vertical

“The opportunity to lead these incredible companies is a true honor,” said Aaron Lopez. “We have been working together for some time now and I am enthusiastic about the projects and synergies that we are preparing , and very satisfied with the experience and collaborative spirit of the team. This is a great opportunity to continue to drive innovation and exceed customer expectations in the B&M industry.”
With the integration of the three companies, software providers in Aspire Software’s Broadcast vertical, it represents a strategic move to consolidate experience, drive collaboration and maximize synergies between the companies . Leveraging the collective strengths of VSN, Woody Technologies, and M&I Broadcast Services , Aspire Software seeks to enhance its end-to-end solution offering.
Through their steadfast commitment to customer satisfaction, technical excellence and continuous innovation, these companies will strengthen their market leadership and drive further growth with Aaron Lopez General Manager of Aspire Software’s Broadcast vertical.
